Issue: May 2006 Issue
President. Chief Executive Officer. Chief Financial Officer. Boring.
The same old job titles have run their course. Sure, they may describe what you do, but what about executives like Pat Meade at Cleveland marketing and advertising firm Creative Works Inc.? Her job title is â€œimagineer.â€
Or Joel Libava of Beachwoodâ€™s Franchise Selection Specialists, his title is â€œlife-changer.â€ James Cossler is not just the director of the Youngstown Business Incubator, heâ€™s the â€œchief evangelist.â€ Westlakeâ€™s Hyland Software calls its companyâ€™s event planner the â€œminister of culture.â€
The business card of Rocky Crossland, CEO of Independence-based cell phone company Revol, says he is the â€œBig Kahuna.â€ Sebastian DeSantis of Cleveland marketing firm, Razor Ltd. LLC, isnâ€™t only the companyâ€™s creative director, heâ€™s the â€œoffensive coordinator.â€
â€œItâ€™s a great way to communicate to the employees and to the potential individual who was given this title as to the key focus of their job and how it supports the companyâ€™s goals,â€ says Tom Tomasula Jr., senior consultant and trainer at the Employers Resource Council, a Mayfield Village, human resources services firm. â€œItâ€™s also a great way for a company to communicate that weâ€™re a different kind of company and weâ€™re not going to be the status quo.â€
A favorite title of the editors at Inside Business comes from the city of Clevelandâ€™s Michael DeAloia, who was proclaimed to be the cityâ€™s â€œtech czarâ€ after a Mayoral election discussion in 2000 with a newspaper reporter.
â€œI totally dig it,â€ DeAloia says. â€œItâ€™s a cool title that everybody appreciates and can understand what it means. Itâ€™s not regal or noble in any way, but I think everyone likes it.â€
So, what will your new title be?
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