Issue: July/August 2010
- How do you know a good idea?
The best ones are the simple ideas — simple solutions to everyday problems. Products should be simple to understand, like this Windshield Wonder, for example: It’s a device for cleaning the inside of your windshield. … It’s a stick with a microfiber cloth on the end, and that’s it. We’ve sold 8 million of these already.
- What’s the craziest idea you’ve heard lately?
This woman came in with this umbrella … with a shower curtain around the outside of it. The shower curtain was opaque, so I don’t know how you could see where you were going.
- What’s a great “As Seen On TV” product to grab this summer?
Bark Off. … This is a training aid to help your dog stop barking. It’s bark activated, sending out an ultrasonic signal that dogs find irritating.
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