Myntra, a major Indian fashion e-commerce company, has recently announced launching its Campus Ambassador program to further establish its proposition for Gen-Z.
The e-commerce giant will be onboarding 500 ambitious fashion influencers from top colleges across tier-1 and tier-2 cities in the country to participate profoundly with its booming cohort of Gen-Z customers.
As per sources, the program is part of the complete Myntra StyleCast Creator initiative, which cooperatively includes around 1,000 uber-trendy and fashion-first Gen-Z influencers keen on creating innovative digital content.
Myntra selects the campus influencers based on their relevance with the Gen-Z audience, their knack for edgy and trendy fashion, understanding related to the content creation industry, and their reach and diversity.
Myntra, with this program, will offer opportunities to budding young fashion enthusiasts to learn the chains of content creation and refine their skills.
They will also be getting an opportunity to be mentored by the most famous macro Myntra Style Squad inspirers, as well as getting a chance to be featured on live commerce prepositions of Myntra, M-Live and Myntra-Studio and social media channels, supporting them to build the fandom and offer a right start to their content creation pursuit.
Furthermore, as per recent reports, the creator economy is valued at $104.2 billion, with approximately $800 million being invested since 2020 into creator economy start-ups.
With the revolutionary efforts in the influencers space, Myntra is slated to be tapped into the rich pool and increase engagement for the platform and social media equity for involved influencers.
Additionally, as Myntra is constantly solidifying its offering for the most trendy customers across age groups, gender and tiers, the creator-backed commerce plays a major role in regulating decision-making and mindfulness amongst the consumer groups in question.
Source Credit – https://www.prnewswire.com/in/news-releases/myntra-stylecast-rolls-out-campus-ambassador-program-kick-starting-the-journey-for-500-aspiring-young-creators-from-leading-colleges-809096689.html