Star Health and Allied Insurance Co. Ltd. and the Ministry of Electronics and Information Technology (MeitY)’s CSC (Common Services Centres) have recently collaborated to provide around 500,000 CSCs access to selecting a range of Star Health Insurance products.
In a statement, Star Health said that these products have been designed to satisfy the needs of rural customers across the tier-II, tier-III cities, and rural marketplaces pan India.
The CSCs will offer a host of special features to rural customers, including a large bouquet of e-services via a single-delivery platform, focused help-desk support, and sustainability for VLEs (village-level entrepreneurs) via a maximum commission-sharing model of operation.
Managing Director at Star Health and Allied Insurance Co. Ltd., Anand Roy said that this collaboration with CSC is a major step toward providing easy access and more choice of health insurance commodities that meets the certain requirement of the people in rural India.
The robust network and footprint of CSC across India make the firm an ideal fit for being the distribution partner for this initiative, he added.
A self-relying network of around 500,000 CSCs in Gram Panchayats controlled by VLEs aims to enable easy access to health insurance products at the last mile.
Via its network, CSC plans to offer a series of products to the rural markets to meet the health insurance requirements, said the firm.
Sanjay Kumar Rakesh, CEO of CSC SPV, said there is a lack of awareness of health insurance products in underserved and rural areas.
Several Indians do not hold any private or government health insurance schemes. Out-of-pocket expenditure on health is one of the major reasons for the worsening of property for many families in the country.
With this partnership, the firm will be working towards raising insurance awareness and penetration by urging rural communities to invest in health insurance for their financial security.
Source Credit – https://www.livemint.com/insurance/news/star-health-partners-with-meity-to-reach-rural-markets-11657607203567.html