Sachin Tendulkar Partners with SRT10 Athleisure Pvt Ltd to Launch New Line of Sports Products
October 3, 2024 — Mumbai, India
Legendary cricketer Sachin Tendulkar has partnered with SRT10 Athleisure Pvt Ltd to launch a new line of sports-related products. This move marks another entrepreneurial venture for Tendulkar, who has previously demonstrated a keen interest in promoting sports and fitness across India. The collaboration with SRT10 aims to create a versatile range of sportswear and accessories designed to cater to both casual and professional athletes.
"Empowering Sports Enthusiasts"
Speaking at the launch event in Mumbai on Tuesday, Tendulkar highlighted the importance of accessible, high-quality sports products in promoting a healthy lifestyle. "Sports has always been my passion, and it has given me everything I have today," he said. "Through this partnership with SRT10 Athleisure, I want to empower people to embrace an active lifestyle with products that reflect comfort, quality, and innovation."
The partnership will focus on launching a variety of sports gear, including performance apparel, footwear, and athletic accessories. Designed with advanced fabric technologies and ergonomic features, the product line is expected to cater to a wide audience—from professional athletes to individuals who value comfort in their everyday workouts. The collaboration aims to merge Tendulkar’s deep understanding of sports with SRT10’s expertise in modern fashion trends.
"Quality Products that Inspire Fitness"
Rajesh Kumar, CEO of SRT10 Athleisure Pvt Ltd, also spoke about the synergy between the brand and the cricket icon. "We are thrilled to partner with Sachin Tendulkar. His commitment to sports and fitness is unparalleled, and this partnership allows us to blend Sachin’s vision with our design philosophy to produce items that will inspire fitness enthusiasts across the country," said Kumar.
Kumar mentioned that the upcoming products are not only focused on functionality but also include a style quotient that would appeal to the youth. "Whether you're hitting the gym, going for a run, or just want to be comfortable, our range will cater to all aspects of an active lifestyle," he added.
"Making Fitness Accessible to All"
One of the key aspects of the collaboration is its focus on affordability. Tendulkar spoke passionately about making fitness products accessible to the general public. "I've always believed that sports should be accessible to everyone, regardless of where they come from. With this range, we are making sure that high-quality sports gear is not only available but also affordable for everyone," he said.
The cricketing legend emphasized that the partnership aligns with his broader vision of encouraging youth to participate in sports, which is crucial for India as it aims to nurture talent at the grassroots level.
Innovative Technologies in Focus
According to a company spokesperson, the line will incorporate innovative technologies like moisture-wicking fabrics and breathable designs, developed keeping the Indian climate in mind. "The product range has undergone rigorous testing to ensure it meets the needs of athletes, both in terms of performance and durability," the spokesperson said.
The spokesperson also confirmed that Tendulkar himself has been actively involved in the development process, from selecting the fabrics to testing the prototypes. His experience as a professional athlete has been pivotal in shaping the final design of the products.
Anticipated Market Response
Analysts have predicted that this venture could potentially carve a niche in India's rapidly growing athleisure market, which has seen significant growth post-pandemic, driven by a rising awareness of fitness and well-being. Tendulkar’s association with the brand is expected to be a major boost to its credibility, considering his influence on millions of sports enthusiasts in India and beyond.
The initial product range is set to hit stores by mid-November, with an online launch to follow soon after. Fans are eagerly awaiting the release, and Tendulkar’s involvement has added to the anticipation.
Looking Forward
Sachin Tendulkar’s partnership with SRT10 Athleisure Pvt Ltd appears to be a well-thought-out initiative that not only emphasizes quality sportswear but also promotes fitness as a way of life. As India continues to grow its sports culture, this collaboration stands as a testament to Tendulkar's ongoing dedication to inspiring future generations—both on and off the field.
Sources: Wikipedia, SRT10 Athleisure Pvt Ltd, facebook image